The Value of a Good Website
A good website maps out your information, tells your story and celebrates your values; is instantly discoverable with key words, including but not limited to your business name; and brings your business to life.
This statement may seem like ‘low hanging fruit’, yet the world wide web is filled with websites that are completely disconnected from search engines and audiences.
The ‘secret sauce’ is in the custom web development, SEO and marketing strategy that support these pillars and makes your website truly stand apart and above the rest.
Custom Web Development
For starters, let’s talk about websites (and pre-designed templates). Templates may be ‘user friendly’; however, they naturally work against your goal to be noticed. The moment you open a template, you lose the ability to stand out – let alone speak beyond the provided text boxes. This inability to add key words that feed into your SEO, support your messaging, and elevate your online presence is an instant loss.
A good website is custom made to your wants, needs and desires – today and tomorrow. The idea is to have a central ‘hub’ that will evolve with you, your audiences and the devices they use to connect to your site – not get stuck in traffic along the way.
SEO
The gift of Search Engine Optimization (SEO) allows us to strategically plant key words internally, via HTML coding, and externally throughout your site so that search engines and audiences can easily find you. Together, we will make every part of your network count with key words that connect your audiences from ‘search’ to ‘home’ to ‘contact us’.
Marketing Strategy
Having a marketing strategy in place allows you to clearly see the bigger picture with how your website fits within your marketing and communications plan. Every part of your business – from your website and storefront to presence and impact in the community – needs to mirror and support one another; otherwise, your audiences will be on the receiving end of ‘mixed messaging’. Together, we will review your overall set-up – from your website to social media structure and marketing materials – and develop a marketing and communications plan that is in alignment with your short- and long-term goals.
Let’s see how we can make your website a valuable asset for your business! To connect and discuss next steps, contact Jeff Hollyoake at jeff@viewsource.ca.