Vita Health Fresh Market

In 2006 Vita Health came to us in desperate need of a new logo which in turn became a whole new brand direction. At the time their logo artwork was poor quality, the brand was very generic and it didn’t represent the core values of the company in any way. They were lacking consistency in their marketing materials including on their website. Vita Health was a successful growing company, but a major visual makeover was needed. 

Our Solution

After looking carefully at all aspects of the company, we were comfortable that we had a good understanding of what they should be representing with their brand. We went through our typical process of rough sketches, seeing what was working and what wasn’t and fine tuning several ideas for initial presentation and client feedback.

There were several ideas that we wanted to incorporate that would set the tone for the company, that being a supplier of fresh and healthy foods as well as a place to get good advice on maintaining a healthy body. We have worked with Vita Health since 2006 when we designed and developed the new logo. We also put together a brand specifications document that outlines proper colours, ways to use the logo and the ways to use different files.

Once the logo was established we started working through the many marketing materials that were used on a regular basis.

The list of materials we designed and produced for Vita Health is pretty extensive, including:

1. Stationery

We re-designed their stationery which included business cards, envelopes and letterhead, and also handled printing to ensure the correct look and feel by selecting a paper stock that worked well with the new image.

2. Promotional Materials

We designed and printed customer cards, note pads, shopping lists and various posters to use as promotional items or to showcase specific events.

3. Direct Mail Campaigns

We designed and printed several direct mail campaigns highlighting store openings, new product releases and special events. In some cases we organized the mailing and distribution as well.

4. Vehicle Graphics

Vita Health uses a small fleet of different vans and trucks, mostly for deliveries so we designed, printed and installed graphics for each different vehicle. Vehicle graphics are one of the best – and least expensive - ways to promote a business!

5. Window Graphics

Every Vita Health retail location had great front windows with high visibility to the street. Since window graphics are a great form of advertising with no costs after install, we designed, produced and installed imagery for each store. We wanted to ensure the design was clean, bright and showcased the different products they had to offer and was applied consistently at every address.

6. Interior and Exterior Signage

We helped Vita Health put together the design and direction for their exterior store front signs. We also put together designs for their store interiors. We then printed and installed all of their interior signs, including directional signs, menu boards, store imagery, thank you messaging, cooler graphics and more!

7. Website Design and Development

Since 2012, we have designed and produced two websites for Vita Health. The most recent launch in 2017 focused around 3 core areas; natural supplements, local grocery, and organic food.

We put together a Search Engine Optimization (SEO) strategy which puts them on the first page of a Google search for these keywords.

We also improved the visual direction of the website focusing on big, bright images that really express what Vita Health is all about. It flows really well on all devices and includes a robust blog area for constant messaging on healthy tips. The back end is developed in WordPress which provides the Vita Health team access to the website to make regular updates.

Check out the live website here: www.myvita.ca

The Result

Vita Health has become a prominent business in Winnipeg and their brand is well known across the city. We are really proud of our role in contributing to their substantial growth and in supporting their efforts to provide their customers with high quality products and service.

Consistent and well recognized branding across all areas of their marketing strategy from business cards to exterior signage and everything in between!